Friday, 22 March 2013

Why Promotional Merchandise?


One of the good things about the BPMA’s regional events is that you get the opportunity to hear from others involved in the industry and learn more about your field.
On Ian’s travels to the North West event he was supplied with some research from Gordon Glenister of BPMA fame who provided him the following link to some research conducted around the promotional market to seek answers to such important questions as ‘why promotional merch?’, ‘What really appeals to those buying and receiving it?’ and ‘which items are the most effective?’.
One of the findings we liked the most was that usefulness was a large influence on decision making. With sanitisers, lip balms and emery boards we like to think we have that angle covered pretty well. It also states that there is good correlation between promotional gifts and the target market’s perceived image of the brand as well as brand longevity and brand loyalty being thrown into the mix.
The link below to the BPMA’s website has much more information than I’ve been able to give you here, including how those buying promotional merchandise are likely to spend their budgets in the coming year.





Friday, 15 March 2013

BPMA North West Event


This month sees the BPMA Regional North West event  which Bio Laboratories is sponsoring for the first time.
The North West Regional Event will take place on Wednesday 20th March 2013 at the DeVere Village Urban Resort, Hyde, Manchester and is free to attend.
There will also be a BPMA charter seminar aimed at teaching you how to stand out from the crowd and develop your business as an exemplar for the industry.
Our Managing Director Ian will be attending the event on Wednesday so if you wish to arrange to meet with him that will be welcomed. Here is a breakdown of the day:

11.30am – 12.30-pm – Get Smarter with the bpma Charter
1pm – 5pm – Main Regional event
Optional Charter & Compliance Session starts 11.30am

We hope to see you there!






Friday, 8 March 2013

Hand Sanitisers: Saved by the gel?



Bottles of antibacterial gel have become an increasingly common sight in Britain. 
It has become a handbag must-have, a public transport companion and a 
desktop saviour in the office.

Perfect to eliminate door handle nasties, clean hands before touching computer 
keyboards or prior to lunchbreaks as we sit down at restaurant and cafĂ© tables. 
Everyone has the need for a quick bit of hand-gelling.

Once upon a time, hand sanitisers were the stuff of institutions: hospitals, care 
homes and doctors surgeries. Today, it has transformed into an essential personal 
accessory and even those who have yet to introduce antibacterial gel into their 
lives with anything approaching real rigour still seem to carry it – tucking it into 
their handbags like some kind of shield against germs.

Not just for the winter colds and flu, Spring approaching also brings it’s own 
hygiene precautions (and hopefully sunny weather) with holidays, festivals 
and picnics. Demand is likely to continue further and faster so you should be 
prepared for a precautionary squirt of sanitiser any time of the year.

                     With a full range available from bio labs there is literally a one stop shop for 
all your clients needs, so contact us now on sales@bio-labs.co.uk 
or visit www.bio-labs.co.uk for details.


Friday, 1 March 2013

Spring into Summer



With the popularity of 50 Shades last year and our own resident Christian Grey 
turning 50 today (congratulations Ian!) we thought we would stick with the 
theme and focus on our 50ml products this week.

We’ve also seen the re-emergence of the Sun after its long hibernation period so 
with our range of handy 50ml travel sized products for the summer sun, its not too 
early to start planning for the weather and festivities ahead.

Included in the range are F15 and F25 Sun Lotions in a tube, 50ml refreshing face sprays and 50ml insect repellents. Not forgetting our 50ml sanitisers and the all-important 50ml aftersun - just incase you get caught unaware!

The only reference to Spring Ian thought he might be hearing this
week was being referred to as ‘not a spring chicken’ but hopefully
this will keep his mind off of coming down the steep end of the hill.

Plenty of other products are available, give us a call for more details.
Or check out our websites www.bio-labs.co.uk and